Patrick Fleming — about I build brands, and the tools that make them usable.
Head of Brand & Creative at Dremio · brand strategy and AI‑native creative systems.
Dremio — brand & creative systems Dremio — brand & creative systems
A brand function rebuilt from the ground up: strategy, identity, and a governed system of living guidelines the whole company runs on. Much of it AI‑native, so any team ships on‑brand work unaided.
Deck automation Deck automation
A brief becomes a presenter‑ready deck in one agent pass: research, build, self‑review, and fixes, governed by the brand system throughout. The same tooling rebrands an 89‑slide legacy deck in minutes instead of an afternoon.
Agent-built web pages Agent-built web pages
A prototype for high‑velocity page publishing: an agent takes a brief, grounds itself in documented strategy and brand rules, and publishes a live, on‑brand page as structured CMS content in under a minute. No git, no build, no deploy — and still editable by humans.
Certinia — the brand refresh The brand refresh
A lifestyle-brand rebrand refit for a B2B software company: ten secondary colours cut to four, guidelines rewritten from examples open to interpretation into rules people follow, and the website re-platformed off legacy WordPress.
Sidenote Sidenote
Share, review, and ship the HTML that LLMs produce. Comment on any element, collaborate, and let the model pull feedback and post a new version. MCP and API connected.
Legible Legible
A dedicated reader for whole folders of markdown: clean, focused reading with semantic search, embeddings, and AI built in. Local first, API and MCP connected.
Interactive demos
Real product sessions, captured in the browser and turned into personalised, no‑code guided walkthroughs and rendered videos. Built on a platform I created.
demo on request